HODNOCENÍ ROZDÍLNOSTI STRATEGIÍ ČTENÍ STIMULŮ NA ZÁKLADĚ ANALÝZY EYE–TRACKING DAT

SUMMARY

The aim of this thesis is the preparation, development and analysis of the eye-tracking experiment focused on different strategies of reading the stimuli by different groups of respondents. Comparing groups are cartographers or staff of the Department of Geoinformatics, students of other disciplines and a group of working people.

In the theoretical part is a literature search and an overview of studies that focus on the eye-tracking study of the evaluation of differences between the groups of respondents (expert / layman, male / female). Further, this research is focused on the ScanGraph tool, which describes the characteristics and functionality of this tool. The practical part compares the computational demands of algorithms from ScanGraph and describes individual differences between algorithms (Levenshtein, Needleman-Wunsch and Damerau-Levenshtein) over their own data. On the basis of the findings, recommendations are made for the choice of the algorithm. Part of the practical part is also the preparation and realization of the eye-tracking experiment, where an acceptable number of respondents, a group of respondents and a suitable number of stimuli (maps, advertisements and charts) were dealt with.

The result is a table comparing the calculation speed and the accuracy of each algorithm. Furthermore, the table with the optimal setting of the parameter p and the scheme for the given stimulus type. Another result is a schematic manual for using ScanGraph tool. The final output are results of the eye-tracking experiment.

AUTOR PRÁCE

Veronika PAVELKOVÁ

VEDOUCÍ PRÁCE

Mgr. Stanislav Popelka, Ph.D.

ODKAZY

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