SUMMARY

 

The aim of the thesis is analysis of the cartographic literacy - selected groups of map users. Practical aim was realized by two case studies, on-line questionnaire and eye-tracking experiment. On-line questionnaire was attended by more than 100 respondents and eye-tracking experiment had over 55 participants. Results were evaluated separately for both studies. The reason was a different character of the selected methods. But something is the same, like evaluation of the cartographic literacy, ssuccess rate in individual tasks and characteristics of respondents groups. The eye tracking study aims at a more detailed analysis of cartographic literacy using eye tracking devices. Measured data was analyzed within three selected groups, administrative staff, experts and lawyers. All 30 questions were evaluated using the three most commonly used eye-tracking metrics – Total Dwell Time, Fixation Count and Scanpath Length. For further analysis was used the ScanGraph tool, which has been developed at Department of Geoinformatics at Palacký University in Olomouc. Next analysis were realized by OGAMA 5.0. All the results obtained were described and interpreted in results chapter. Conclusions and recommendations for further research are presented in the discussion.