dr. Marketa BEITLOVA

dr. Marketa BEITLOVA


+420 585-63-4520
office no. 2.28
office hours: by appointment

ET orcid-hero-logo RG scholar


geovisualization, eye-tracking, map use


Geoinformatics and cartography (PhD), Palacký University in Olomouc
Dissertation topic: Differences of school world atlas maps reading between students and their geography teacher

2021 – Ph.D., Geoinformatics and cartography, Palacký University in Olomouc
2017 – M.Sc., Geoinformatics, Palacký University in Olomouc
2015 – B.Sc., Applied geography, Technical University of Liberec


09/2020   Department of Geodesy and Geoinformation, Research Division Cartography, TU Wien
11/2019   5th AGILE PhD School 2019, University of Tartu, Estonia
05/2019   Faculty of Informatics and Information Technologies, Slovak University of Technology in Bratislava
03/2018   ERASMUS+ GeoS4S, Nanjing Normal University, China


Cartography 1 – selected lessons, map use
Cartography 2 – selected lessons
Cognitive cartography – selected lessons
Systematic cartographyuser aspects of atlases
Advanced geovisualization – selected lessons

Selected publications

2022 Popelka, S., Burian, J., Beitlova M. (2022) Swipe versus multiple view: a comprehensive analysis using eye-tracking to evaluate user interaction with web maps, Cartography and Geographic Information Science. https://doi.org/10.1080/15230406.2021.2015721
2021 Beitlova, M.; Popelka, S.; Voženílek, V.; Fačevicová, K.; Janečková, B.A.; Matlach, V. The Importance of School World Atlases According to Czech Geography Teachers. ISPRS Int. J. Geo-Inf. 2021, 10, 504. https://doi.org/10.3390/ijgi10080504
2020 Beitlova, M., Popelka, S., & Vozenilek, V. (2020). Differences in thematic map reading by students and their geography teacher. ISPRS International Journal of Geo-Information, 9(9), 492. http://dx.doi.org/10.3390/ijgi9090492
2020 Skrabankova,  J.,  Popelka,  S.,  &  Beitlova,  M.  (2020).  Students’  ability  to  work  with  graphs  in  physics  studies  related  to three typical student groups. Journal of Baltic Science Education, 19(2), 298-316. https://doi.org/10.33225/jbse/20.19.298
2018 Burian, J., Popelka, S., & Beitlova, M. (2018): Evaluation of the Cartographical Quality of Urban Plans by Eye-Tracking. ISPRS International Journal of Geo-Information 2018, Vol. 7, Page 192, 7(5), 192192. https://doi.org/10.3390/IJGI7050192
2018 Popelka, S., Dolezalova, J., Beitlova, M. (2018) New Features of ScanGraph – a Tool for Revealing Participants’ Strategy from Eyemovement Data. In ETRA ’18: 2018 Symposium on Eye Tracking Research and Applications, June 14–17, 2018, Warsaw, Poland. ACM, New York, NY, USA, 2 pages. https://doi.org/10.1145/3204493.3208334
2017 Popelka, S., Dolezalova, J., Beitlova, M. (2018) Extended possibilities of ScanGraph – a tool for revealing respondents’ strategy from eye-movement data, ET4S Eye Tracking for Spatial Research, Proceedings of the 3rd International Workshop, ETH Zurich, Zurich, Switzerland. https://doi.org/10.3929/ethz-b-000222256