Summary

This thesis focuses on evaluating the effectiveness of visualization tools for comparing sociological data using an eye-tracking experiment. The aim of the thesis is to evaluate the usability of visualization tools for data comparison such as multiple view and swipe. The theoretical part of the thesis introduces the issues of visual comparison, divided attention and interactive methods for comparing geographic data. The practical part is devoted to the design and creation of web map applications using the Leaflet library, in which selected sociological data of the Czech Republic, European Union countries and historical maps of the city of Olomouc were implemented. Subsequently, an eye-tracking experiment was designed and implemented with 45 respondents from three different target groups. The data collection was supplemented with psychological questionnaires focused on the cognitive style of the respondents. The thesis also contains a detailed methodology and data processing procedure. The performance of the two visualization methods was compared based on statistical analysis, eye movement analysis, task solution time, error rate and other metrics. The results of the work contribute to a deeper understanding of how different visual matching methods affect user behavior when working with spatial data. The findings can serve as a basis for the design of clearer and more effective interactive visualizations usable not only in geoinformatics but also in other fields working with thematic spatial information.